The collaborative project between FNAC and ETIC used fashion as a communication tool to highlight the importance of sustainability. Through "upcycling," materials that would have been discarded were transformed into new products, promoting the message that it is essential to reconsider our consumption habits and their impact on the environment. This initiative aims to inspire new generations to adopt more sustainable practices, reflecting on reuse and recycling as ways to reduce waste and environmental impact.
Model: Isis Lobo - @_isis_leonor - Carolina Alves - @carolina_alves__
Styling: Francisca Carvalho - @styledbykika - Selma Sofia - @sel_create
Fotografia e edição: @rafaelasglopes
Makeup: @makeupbyzambujo @seni_____ca
Makeup: @makeupbyzambujo @seni_____ca
Hair: @lancarui @nicolefranciscohairstyle
Produção: @patsaoliveira @mene.gabriela @arva________ @its__rafaela @catiadelgado_ @daniela_messias_ @jonyygoesdeep @ludosursinhos @mafaldamantas @rachelndv @silviaeon @marianetomesquita
Agradecimentos: @annaafonso @modaetic @patsaoliveira @fnacportugal @eticoficial @martaccordeiro